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User Research Case Study
Environmental Conservation Education App & Website

Roles & Responsibilities: Developing the User Research Plan; Conducting User Interviews; Analyzing and synthesizing findings to create a User Personas & Journeys; Iterating on the Sitemap and Navigation for enhanced Information Architecture; Comparative Analysis

Deliverables, Tools, Timeline/Scope: Deliverables: User Research Case Study, Mockups, Navigation and Information Architecture changes, Content (copy, images, and videos) improvements and considerations, Brand Identity Design

Tools Used: Google Survey, Adobe XD, Miro, InVision, User Research & Testing, Heuristic Analysis

Timeline and Scope: Four Weeks

  • Analyze User Experience and Flow via Findings through User Interviews and Survey

  • Ideate and Define changes

  • Develop Considerations and Suggestions to improve UI, navigation, layout, UX writing, and content

  • Audit UX tests

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User Experience Design
Environmental Conservation Education App & Website

Roles & Responsibilities: Using findings from the User Research Plan; created high and low-fidelity prototypes for a dedicated app and companion website.

Deliverables, Tools, Timeline/Scope: Brand Identity Design Kit, Prototype

Tools Used: Adobe XD

Timeline and Scope: Three Weeks

Climate Action & Climate Education = Resilience

“Climate Action & Climate Education are Essential to changing and adapting to our rapidly changing planet.”

— Dr. Rachel Pearce

“Science and Social engagement equal enlightenment.”

— Professor Alan Howard